Germany’s leading packaging agency shows positive results in 2016
The WIN Group can look back on another successful financial year in 2016. This is thanks to innovative product concepts and strategic brand positioning and, above all, the passion for trendy packaging design of the 100 employees of the owner-managed group of companies.
Summary 2016: WIN sharpens up its profile and appears with a new look
Radiance – conquering new markets with appeal
This is the motto with which the creative workshop honed its position in 2016 and promises its customers that it will surpass itself with unique designs and unique brand positioning. WIN’s great success in this regard is its bundled one-stop packaging expertise: from strategy and consulting to workshops, concept and design, along with trend scouting, photography and image editing, combined with text and branding, final artwork and technical support in production – all are 100% WIN.
With their vision ‘Packaging design that makes the world happier’, the four-faceted agency makes a confident emotional statement which its long-term customers such as Lindt & Sprüngli and Teekanne appreciate very much. More national and international customers were won in 2016 through joint workshops and numerous pitches, while existing customers were developed further. The agency won pitches for the Nestlé brand Thomy, amongst others, and was able to convince Granini Austria and Switzerland too. Other Emmi brands – Onken and Gerber – were also won over. WIN once again proved itself a trusted partner for their existing customer dm drogerie-markt: the relaunch of the dm paper brands as well as the design and launch of Réell’e hair colours were both implemented by WIN. The agency was even
successful in the field of film advertising, with its concept for the Aldi Süd EXPRESSI brand and produced a range of masterful online spots featuring celebrity guest, the brand ambassador Elisabetta Canalis. As proof of its courageous and outstanding creative work, the agency was presented with the Red Dot Award for Packaging Design in 2016 for their ‘t:by tetesept’ project.
New look for the website and at the Aachen headquarters
As part of the enhanced positioning of the WIN Group under the umbrella brand WIN CREATING IMAGES, its website at http://www.win-ci.de was revised: concentrating on the essentials, concise image strength and a design that focuses on the core competencies of the agency for prospective and existing clients. An English version of the website befits the increasing international reach of the agency.
In addition to their design strengths, the company’s skills in the fields of workshops and trend scouting are also highlighted on the new website. The identification of cross-sector trends is becoming increasingly important for all customers. Likewise, reliable consultancy about which trends match which brands. For this reason, the WIN design process also includes recognising international trends and new tendencies in the market at an early stage and developing the perfect fit of new product ideas and positioning approaches.
The WINners have also proved their flair for trends with their new headquarters which relocated to Aachen in March 2016. The interior concept for the 1,300-square-metre area was personally designed by the owner of WIN, Cathrin Jo Ann Wind, and is almost unsurpassable in individuality and creativity. In particular, the newly created spaces for internal seminars and customer workshops are frequently in demand.
Outlook 2017: further expansion, 20 years of WIN
Again in 2017, WIN aims to celebrate even more international success and continue to grow. Many activities for customers and employees are also in the pipeline for this, its 20th anniversary year. And as if all this were not enough, yet another move is planned: from March 2017, the Cologne branch is relocating to significantly larger premises in the Leitradlofts in the trendy Cologne-Ehrenfeld area, offering plenty of space in its 800 square metres. Their own new photo studio emphasises the focus on the agency’s image strength.