The relaunch of a new packaging for the sextoy brand Womanizer



The relaunch of the new packaging included the challenge to make the Womanizer sex toys more approachable and attractive for women. In addition, Womanizer needed to decide which target group to approach and to define their values and mission.



WIN took care of the strategy, conception, design, photo shoot, photo editing and technical production support. Strategically, the task required many and completely new elements: the packaging features an expressive model with Womanizer in order to enhance identification potential and an oval viewing window to reveal the look and dimensions of the toy – the tone of voice being direct and emotional.



A contemporary, strong and self-determined packaging was the result of WINs work for Womanizer, looking attractive for women and more approachable in general.