A packaging concept for t by tetesept, awarded with the RED DOT Design Award.



The challenge for WIN was to develop a clear positioning and identity for bubble bath products in combination with a new packaging concept in order to generate new groups of buyers and secure a strong market position. Coming from the medicinal and therapeutic segment, the brand was experiencing difficulties entering a product category dedicated exclusively to wellness.



WIN identified the customers expectation, analysed the best practice cases for the target group and included trends from global trend scouting to create a unique packaging for t by tetesept.



The results of the strategic analysis and creative ideas of WIN resulted in a new, stand-alone sub-brand called ‘t: by tetesept’ as the symbiosis of the brand’s origins and modern lifestyle, with packaging design that’s youthful and high-quality. Following the success of the bubble baths, the new sub-brand’s product portfolio was expanded to include products such as bath salts and shower gels. In 2016, ‘t: by tetesept’ received the Red Dot Award: Communication Design in the packaging category.