The brand-new product concept was developed in an extensive workshop, during which we examined the national and international snack bar market, identified consumer demands with regard to healthy snacks, and analysed the target group, market insights and best practices, in collaboration with the customer. We then used creative methods to develop a variety of innovative product concepts with positionings which were new for Schwartauer Werke. With a particular focus on the expertise of the family-run company in Bad Schwartau, one brand-new product concept ultimately proved to be relevant: the Clever Snack!

And now that the strategy has been applied to the packaging, the design focuses on a clear, reduced image concept: the ingredients of the four varieties are displayed and added up to produce a sum that is a fruity, nutty and healthy snack for between meals.