Relaunch of all Balea products, revolutionizing the beauty branche with a unique colorblocking packaging design



Balea requested a relaunch of their whole Balea Face range in order to stay contemporary, to place their home brand on a new level and stand out in the facecare segment.



WIN decided to avoid using faces on the packaging by analysing different key brand elements. The colourcoding being the solution for Balea by acting as an innovation and trendtopic, the packaging functions as a guideline in stores.



The colour shining packaging convinces by look, guidance and recognition in all dm stores launched successfully. Other beauty brands are guided by Balea revolutionizing the facecare segment.